HANKOOK TIRE
ANNUAL REPORT 2016
Date
2021
Client
Hankook Tire
Type
Annual Report
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HANKOOK TIRE_ ANNUAL REPORT 2016

Building on the theme of Inspiration & Innovation, the contents of the annual report were reinterpreted and reorganized to create a PR book and an AR book. Hankook Tire’s vision of expanding beyond tires to become a leader in the automotive industry of the future was conveyed through unique binding and the contrast between orange, Hankook Tire’s color identity, and modern-looking black and white colors.

‘Inspiration & Innovation’을 테마로, 기존 AR 브로슈어의 콘텐츠를 완전히 재해석해 PR Book과 AR Book으로 나누어 담았다.
블랙&화이트의 모던한 컬러 대비, 아이덴티티인 오렌지 컬러 포인트, 특색 있는 제본 등으로 타이어를 넘어 미래 자동차 산업의 리더를 꿈꾸는 한국타이어의 비전을 표현했다.