LG ELECTRONICS LOGO COMMUNICATION GUIDE
This guidebook was developed for LG Electronics employees to easily recognize logo styles and to properly apply corporate and product logo systems. It is comprised of two booklets that juxtapose black and white, and use diverse cutting and folding techniques, as well as typo play, to playfully engage the readers.
LG전자 로고는 물론, 다양한 제품들의 로고 스타일과 체계를 직원들이 쉽게 인지하고 활용할 수 있도록 제작된 가이드북. 2권 1책 구성, 블랙&화이트 대비, 다양한 커팅 기법과 접지, 타이포 플레이로 신선하게 풀어내 보는 재미를 더했다.
This guidebook was developed for LG Electronics employees to easily recognize logo styles and to properly apply corporate and product logo systems. It is comprised of two booklets that juxtapose black and white, and use diverse cutting and folding techniques, as well as typo play, to playfully engage the readers.
